Tuesday, 20 October 2009

Overseas operation and Quality Control

Overseas operation and Quality Control


The quality control issues are one of the most important reason for many of the organization to start overseas operation. Quality is main concern for many branded product and almost every famous brand would not like to compromise the quality at any cost. Therefore branded company decided to enter into a overseas operations instead of relying on a contract manufacturer arrangement.


Direct supervision 


The overseas operation provides an opportunity to the entity to directly supervise the quality of product and expert can check the product for the required level of quality before it is sold to the customer.

Required Skill and experience


The entity has the required skill and experience to maintain the desired level of quality and some cases it is not possible for contract manufacturer to acquire that level of experiences and skills for many reason i. e cost , availability etc.



Overseas operations and local market understanding

Overseas operations and local market understanding


Overseas operation is a right direction to understand the local market and its dynamics. each market has its own dynamics. There are number of factor which make one market different from another and those factor can only be deeply understood when you are operating in that market.

While operating in another country entity is interacting with different people at different level and this provides entity a lot of information for understand the market and  decision making.

Interaction with Customer


The entity has direct interaction with the customer and thus in a better position to understand the customer expectation from the entity.


Social values


The entity can understand the social values of the society by starting the overseas operation. This provides and opportunity to entity to interact with different segment of society.

Product Design and features


The overseas operation give an idea about what type of product is needed in the market and what should be the features of those product.


Market Nature


The overseas operation also provide an opportunity to understand the market nature whether the market is a price sensitive or quality conciseness.


Overseas Operations and Customer Relationship


Overseas Operations and Customer Relationship


Overseas operations is really helpful to build a direct relationship with the customer and entity can retain the customer.

Customer Confidence


The overseas operation improve customer confidence on organization product and customer physiological attach with the product.

Customer problems understanding


Overseas operation is also helpful to understand customer problems and issues in details and entity are in a better position to resolve the customer problems and issues.

Customer Satisfactions


Overseas operation helps entity to improve the customer satisfaction level by resolving the customer issue and by providing the committed product.