Characteristic of Mission Statment

The mission Statement


1. Explain the existence

The mission statement must be effectively explain the purpose of existence and also tell about its competitive advantage.

2. Strategic Direction

The statement should effectively and briefly explain the the strategic direction of the organization.

3.Policies and procedures in place

 The mission statement must give a view of management about policeis and procedures.

4. Cultural values

The statement must give a overall view of cultural prevailing in the organization. This includes but not limited to business practices, integrity and honesty, positive behavior.


5. Brief & Concrete

The mission statement should be brief but concrete to deliver the message effectively. The user must be able to understand the mission statement message easily.


6. Allow Change / Flexible

The mission statement should be frame in a way that allow future change in the statement.


7. Unique 

The statement should not give an impression of copying from somewhere . The statement must be constructed in distinctiveness and unique style.




Limitation of Mission Statement

More focus on words

The many people believe that mission statement is just a good presentation and have nothing to do with the actual practices and operations.


General Idea

The other advantage is that the mission statement give only general ideas about the business and if the missions statement of same industries are compared . all mission statement are claiming the same practices and objectives.


Public consumption

The mission statement is just a formality for public consumption and has no role with practice business and internal management.