Pull Technique
The pull technique use the high advertising budget to attract customer and advantage is transferred to customer.
Advantages of Pull Technique
The following are important advantages of pull technique.
- Improve the image of brand
- Direct relationship is built between customer and entity
- Win customer loyalty
Disadvantages of Pull Techniques
The following are main disadvantages of pull techniques
- This technique has very high budget of advertising
- No support of distributor is available for marketing activities
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