Push Technique

Advantages of Push Technique

The push technique for promotion use the distribution network. the push technique provide incentive to distributor for promotion. the following are the important advantages of using the push technique for promotion.

1. Availability on stores shelf is ensured
2. The sales volume may be increased in short time
3. There is no need of advertising budget
4. The health relationship with distributor support many marketing functions

Disadvantages of Push Techniques

1. No customer loyalty is established
2. Profit are shared with distributor
3. Only short term boost of sales is possible
4. The dependence on distributor