Wednesday 15 September 2010

Positioning



What is Positioning


Positioning in marketing means comparison of your product in relation of other product in prospect of a market. in simple word positioning tells your your place in the market. The positioning may be expressed diagrammatically. 


 Types of positioning

  1. Positioning with respect of product features
  2. Positioning with respect of product price
  3. Positioning with respect of market share
  4. positioning with respect of market coverage
  5. Positioning with respect of gender
  6. Positioning with respect of age classification

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