Types of Sales promotions
Sales promotion activities can be classified as under
- Consumer Promotions Activities
- Retailer promotion Activities
- Sales Force Promotion Activities
- Industrial Promotion Activities
1. Consumer Promotion Activates
- Free Sample offered to public
- Free shopping coupon offered to public
- Price reduction to boost sales
- Free gift hamper for Children
- Attractive offer ( buy one get one free)
- Practical demonstration to general public
- Competition on public places and gift for winner
2.Retailer Promotion Activities
- Business trip for target achievement
- Credit facility enhancement
3.Sales Promotion activities for Sales Force
- Performance bonuses
- Business Tripe for target achievement
- Promotions
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