The market sensing basically is effectively utilization of information gathered because information itself is nothing . The important think is the effective use of information. The use of information to make intelligent decision is known as marketing sensing.
- Gather all relevant information about business environment
- Analyses those information from every aspects.
- Make a possible situation categorized them
- Most desirable but challenging
- Desirable and achievable
- Not desirable but may occur
- Not desirable and may not occur
- Planning for all above outcomes
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