Wednesday, 15 September 2010

Direct Selling


What is  Direct Selling


The direct selling means that there is no third party is involved . the product is directly delivered to the end user by the entity.


Reasons for Direct Selling



Maximize Profit

The one of the advantage is entity don't want to share its profit with third party. The normally third party involvement mean the sharing of profit from 5% to 10%. 

Customer Loyalty

The company is interested to transfer maximum benefit to the customer instead of transfer some benefit to third party. This approach will not only improve the brand image but also the customer loyalty.

Customer Satisfactions

The company is interested to achieve the maximum customer satisfactions. This very difficult to approach customer satisfactions through third party. The customer satisfaction play an important role in customer retention and attracting new customer.






Methods of Direct Selling


  1. Direct order is place through post
  2. Direct order is place through phone
  3. Direct selling by door to door campaign
  4. Direct selling by purchasing TV time
  5. Direct selling by internet

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